Where is the most coffee obsessed state in Australia?
It’s no secret that Australia is obsessed with coffee. And, it turns out the rest of the world is quite fond of our coffee also. But what types of coffee do Australians actually drink? And which parts of the country are most coffee-obsessed? To help shed some light on the coffee trends in Australia, The Coffee Post analysed 5 years of search volume data from Google and other sources.
[Original Article is from The Coffee Post]
Coffee Search Volume By State:
The first thing analysed was search volume for ‘coffee’ by state.
Image by The Coffee Post
The full list:
It’s worth noting that the top 6 states are all in the 90s, indicating that the search volume for Queensland isn’t significantly higher than that in the following 5 states. Northern Territory, however, is quite far behind with a search volume of 78. Based on search volume, coffee is significantly less popular here than in neighbouring Queensland.
Breaking the Australia search volume data down further, we can see that the Sunshine Coast region tops the chart for ‘coffee’ search volume across Australia.
Image by The Coffee Post
With 4 of the top 5 locations being in Queensland, it’s clear why the Sunshine State claimed the number 1 spot.
Search Volume Over Time
Search volumes for coffee (as a fraction of total search volume) has been slowly increasing over the past 5 years, however, it has dropped off since October 2021.
Image by The Coffee Post
The peak in this period (a score of 100) occurred in the period 27 December 2020 – 2 January 2021. The lowest point was 12 – 18 February 2017.
Search Volume By Coffee Type
The below chart displays the monthly search volume in Australia for different types of coffee.
Image by The Coffee Post. Based on Ahrefs search data
A Piccolo is a single shot of espresso (traditionally a double ristretto), topped up to the brim of its 100ml demitasse glass with latte-like steamed milk.
While we can’t tell from the data, it’s probably fair to assume that search volume doesn’t translate directly to popularity in terms of consumption. If we look at the related search terms for Piccolo and Mocha (first equal with 17k monthly searches), we can see that people are mostly trying to learn more about these types of coffee, rather than find somewhere they can buy one.
Image by The Coffee Post
A report compiled by Square in 2019 (based on data from cafes using their payment solutions) found the most consumed coffees in Australia to be lattes, flat whites, and cappuccinos.
The 2019 Square report had similar results, with Victoria and Adelaide favouring Lattes and New South Wales Cappuccinos.
If you enjoyed these coffee trends and stats, or to see the full analysis, go check out our friends over at The Coffee Post and if you found this content interesting, please share it with a friend!